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Relaunching your program internally is a great way to kickstart adoption and compliance. It can help you increase savings, fulfill duty of care, and educate travelers on your booking policy.
Here are five steps to an effective relaunch:
Here are five steps to an effective relaunch:
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Take your program promotion even further by sharing these resources:
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Relaunch Toolkit
Whether you need to increase Amex GBT Select usage or need more resources to promote your travel benefits, the Relaunch Toolkit is for you.
Designed to help address challenges such as travel program leakage and low hotel attachment rate, the kit offers a range of assets to strengthen your program promotion.
Make sure all employees have a profile
- Work with your client general manager (CGM) to make sure that all your travelers are profiled and ready to travel. We offer a range of flexible profiling solutions to meet your needs.
- Ask your new travelers to update their profile with this checklist.
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Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
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FirstName LastNamePosition, Company
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FirstName LastNamePosition, Company
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FirstName LastNamePosition, Company
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11K
Clients Globally 195%
Clients Retention12M+
Properties to choose from 3$57M+
saying in client airfares 2$1.5B+
INVESTMENT IN OUR TECHNOLOGY 4- 1 Amex GBT Internal Reporting, over three years from 2020-2022. 2 Based on American Express Global Business Travel internal reporting, January – December 2022. Savings reflect GBT Preferred Extras air program results across Amex GBT Select SME/MM clients. Individual results may vary. 3 Source: amexglobalbusinesstravel.com/press-room. 4 American Express Global Business Travel Internal Reporting, as of 2022.
Share your business travel guidelines
- If you don't have a formal travel policy, read the guide.
- If your company has a written travel policy, share it again with all your employees.
- Messaging from C-suite can help reinforce priorities and encourage action.
Launch an internal awareness campaign
- Determine your internal communication channels – locally, regionally, and globally.
- Use the Relaunch Toolkit promotional assets. These include customizable posts for your intranet, posters, and screensavers for your office.
- Post every day on your internal communication channel.
- If you’ve got single sign-on, provide a direct link to your website.
- Enlist your top travelers as ambassadors to amplify impact.
Train employees
Remind them how to use their travel solution for a smooth relaunch:
- Re-onboard them on the importance of using your website with this infographic.
- Prompt them to attend a traveler training session.
- Advertise sessions internally to maximize attendance.
- Reshare their resource center.
Review impact and share success
Once your relaunch is complete, review quarterly in your reporting tool:
- Total spend – found in the Executive Summary report in Insights or on the dashboard in Core Reporting.
- Online adoption – a dedicated report can be found in Insights, or on the Air Savings dashboard in Core Reporting.
- Hotel attachment – review the Hotel Lost Opportunity report in Insights, or work with your CGM to determine hotel attachment metrics.
- Air savings – work with your CGM on available resources to determine air savings.
Have good news? Use this template and fill it out with your numbers to share the success internally.